MyPass - Privacy Policy

What is MyPass?

MyPass is a centralised authentication service provided and managed by Miral Experiences LLC ('Miral', 'we', 'us', 'our') for all of Yas Island. MyPass is your unique online identifier allowing you to seamlessly connect to various services throughout Yas Island. For example, when you create a MyPass account, you would be able to automatically connect to the Wi-Fi services available in the leisure parks (Ferrari World Abu Dhabi, Yas Waterworld, Clymb and Warner Bros. World Abu Dhabi), Etihad Arena, Yas Marina Circuit,  the Fountains at Yas Mall, and Yas Marina. MyPass will allow you as well to connect without having to sign up or register multiple times to various online portals such as the Yas Island Website and App, Etihad Arena's booking systems, and the leisure parks websites and mobile apps. 

Data Controller

Miral Experiences LLC (hereinafter referred to as “Miral” “we” “us” or “our”) is a Data Controller for MyPass in conjunction with the entities making use of your MyPass. For any privacy queries, you can contact us at any time at: PRIVACY-me@miral.ae

What is Personal Data?

Personal Data is any information that allows you to identify you as an individual in a direct or indirect way. Examples of Personal Data are your name, email address, postal address, location data and online identifiers. Statistical data such as the number of users of MyPass is not Personal Data. 

1. What types of personal data do we collect when you sign up for MyPass?

When you create a MyPass account: To create your unique identifier for Yas Island – 'MyPass', we ask for your email address, full name, nationality, country of residence and your phone number.

When you create a MyPass account via Facebook Log in and Google Plus You have the possibility as well to Sign up for MyPass using your Facebook account or Google Plus. When you choose to sign up with your Facebook or Google Plus Account to create a MyPass account, the informaiton that we will receive is your full name, email address and we ask for you nationality and coutnry of residence. Please note that when you log in with your Facebook or Google account, Facebook and Google will receive information about your activity on our websites and mobile apps. For more information on the data that Facebook and Google receives, please refer to the Facebook Data Policy and Google Data Policy.

Automatically when you are signed in with MyPass: We will collect some data automatically when you are signed up with MyPass such as your Mac Address or mobile ID device, device type and your geolocation. 

2. Why do we collect this information?

We collect the personal data outlined above for the following reasons:

● Frictionless Digital Experience on Yas Island: We collect information associated with your MyPass  account such as location in certain cases, to enable you to enjoy a frictionless digital experience on the Island. For example, being able to use various services on the Island without manual effort from your side. 

3. How do we use this information?

Your MyPass account will be associated with your Mac address or mobile ID device in order to allow you to automatically connect in the future to various services. In certain cases, we might associate your location and different activities on Yas Island for which you have used MyPass for the purpose of creating a unique customer profile. For example, if you have connected to the Wi-fi in a Leisure Park using your MyPass and bought online a Ticket for Warner Brothers using MyPass, we will associate these activities to your MyPass account. 

We will use this information for marketing analysis and profiling with a view to understand our customers and provide them with an exceptional digital experience on the Island. With your consent (opt-in upon registration), we may occasionally send you our latest updates, promotions and news to your email address. You may withdraw your consent at any time by using the [‘unsubscribe’] link in any email. 

4. How do we use cookies?

Our Website and Apps uses cookies, which are small text files that are placed on your device and can be read-out when you visit a website page. Whereas session cookies will be deleted once you close your web browser, persistent cookies will be retained until they expire unless you delete them earlier manually. 

Most web browsers automatically accept cookies, but also allow you to modify your browser settings to block them. You can also set your browser to warn you before it accepts cookies and refuse the cookie when your browser alerts you to its presence. If you accept cookies, you can also delete them later. 

However, blocking, refusing to accept or deleting cookies may prevent the Website/App or certain of its functions from functioning properly. For example, all pages which require a login and password cannot be accessed without cookies. When deleting cookies, any preferences controlled by those cookies, including advertising preferences, will be lost. 

We may integrate on our Websites and Apps third party products such as Google Analytics, Face-book, YouTube, Twitter cookies, to enable us to measure the performance of our website and website content; provide you with individualized offers and enable you to share, like and recommend pages to others via social media. 

5. Where do we store your MyPass data?

We store your MyPass account and the data associated to it in a centralised database managed by Miral Experiences LLC ('Miral', 'we', 'us', 'our') hosted in the cloud. Group members and affiliates might have access to this database. 

6. How do we share your information with third parties?

We may share your information with our affiliated companies and partners for the purposes of providing you with our services, improving our services, for data analytics and promotion purposes. We will not sell, distribute or lease your personal information to other third parties unless you have given us permission or we are required by law to do so. In some cases, the data may be accessible to certain types of persons in charge, involved with the operation of the Website (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by us. We may also disclose the data stored in the log files to developers, forensic experts, legal advisors and other resources we may use to assist us with the purposes outlined at Section 2 above (“Purpose”). 

7. How do we protect your personal data?

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

You are responsible for maintaining the confidentiality of any password or account details (as may be applicable from time to time) and are fully responsible for all activities that occur under your password or account. 

8. Retention

We will retain your information in a form that enables to identify you only as long as necessary for the Purposes outlined in Section 2. If you wish to delete your MyPass account and the data associated to it, please contact us at PRIVACY-me@miral.ae

9. Controlling your personal information/your rights

Applicable data protection laws may give you the right to: (i) request from us access to, rectification or erasure of, or restriction of processing concerning your data; (ii) object to the processing of your data; as well as (iii) data portability. If you wish to discuss how we have handled your personal data, you can contact us at any time and we will investigate the matter. If you are not satisfied with the response or believe we are not processing your data in accordance with the applicable law you can refer the matter to any competent data protection authority. 

Contacting us

For any Privacy queries, please contact us via the contact form available on our Website or send us an email at PRIVACY-me@miral.ae

Updates and changes to this Privacy Policy

We may change the Privacy Policy in whole or part at any time by updating this page and without prior notification to the extent permitted by applicable law. You are expected to check this page from time to time to take notice of any such changes.